The new cinema and fast food experience

Some days ago came up the news that an Odeon cinema “ The Lounge” in Queensway, London, will soon offer to the customers a gourmet proper meal during the movie!
Ok, it's well known the problem of the junk food in the cinema, and the choices are grown with the time: not just pop corn but also nachos, hotdogs, ice creams, sweets of any kind... but a Michelin star chef, Rowley Leigh of Le Café Anglais, thought in something different: a proper gourmet dish brought by a waiter and served during the trailers at the beginning. The menu will include a hamburger "royale" with a fillet steak in a bun for about £14.50, red mullet risotto, deep fried squid and salsify fritters, all for about £10.

The chef said: “I wouldn't exactly say it's my take on fast food but it will have to be something that is remarkably tactile". Also if it seems an eccentric but maybe pleasant experience to live, my only concern is just the darkness of the room... How do you think to eat properly and enjoy a dish you can't even see?

The funny thing is that something similar has just happened lately in Italy too: Gualtiero Marchesi, the chef of all the italian chef has just created 2 hamburgers and a dessert for the king of the fast food, Mc Donalds.

Vivace, with bacon, sautéed spinach, marinated onions, beef burger and mayonnaise with mustard seeds and Adagio, with bread covered with chopped almonds, eggplant mousse, sliced ​​tomatoes, sweet and sour eggplant, beef burgers and ricotta salata. Both will cost 4.70 euros!

How to call all this? Maybe it’s a challenge for bored chef or just a gourmet low cost menu'? Do you think all this wants to show that you can eat well everywhere for a little price or the purpose is actually to invite young people to enter in contact with healthy and good food?